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Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargan...
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Contents
The marketing Maelstrom -- 1. Notes from the underground: thirty-six hours at a marketing conference -- 2. A consumer in the family: the nag factor and other nightmares -- 3. Branded babies: from cradle to consumer -- 4. Endangered species: play a...
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