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Socialnomics : how social media transforms the way we live and do business

text Socialnomics : how social media transforms the way we live and do business

Qualman, Erik

Summary
"A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social m... Read more
Contents
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor... Read more
Format
text
Description
xix, 265 p. ; 24 cm.
Publisher
Wiley 2009
MARC Permalink

Available Copies

Library Location Status
Woodmere (Main Branch) 330.9 QUA in Adult Non-fiction Available

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