software, multimedia Marketplace of ideas. Vol. 1
- Summary
- In this program, nine judges from the 1999 Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international indus... Read more
- Contents
- Jury for CLIO Awards (0:34) -- Big Ideas and Great Campaigns (5:56) -- One Country at a Time (4:23) -- Hallmark Commercials (3:08) -- Where Strong Ideas Come From (3:27) -- Dangers of Testing and Recruiting (6:10) -- More Effective Advertising (4:... Read more
- Format
- software, multimedia
- Description
- 1 streaming video file (32 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2005
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