software, multimedia Marketplace of ideas. Vol. 2
- Summary
- In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people's ideas of advertising, and the motivation for being in the advertising busi... Read more
- Contents
-
Effective Advertising (2:47) -- What Makes a Clio (2:39) -- Simple and Creative Ideas (4:06) -- Building a Brand (5:09) -- Looking for New Advertising Ideas (5:41) -- Print Advertising (4:03) -- Fun and Creative Advertising (4:30)
- Format
- software, multimedia
- Description
- 1 streaming video file (31 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2005
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