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This program, filmed at The Wharton School of the University of Pennsylvania, links two innovators who really know e-commerce: Amazon.com's Jeff Bezos, standard-bearer for all companies operating solely online, and David Dyer, president and CEO of...
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Contents
Internet Shopping: Retail Revolution (4:25) -- Birth of Amazon.com (4:45) -- Branding of Amazon.com (4:25) -- Lands' End Company Makeover (3:33) -- Lands' End CEO Interview (4:57) -- E-Commerce Success Principles (3:21) -- Views on Internet Shoppi...
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