software, multimedia A personal journey with Shirley Young, market research pioneer
- Summary
- In this program, Bill Moyers talks with Shirley Young, an inspiring woman who survived the Japanese occupation of the Philippines to become a pioneer of market research with Grey Advertising. Later, as a vice president of General Motors, she helpe... Read more
- Contents
-
Shirley Young's Early Years (4:11) -- Shirley Young Pioneers Focus Group Research (3:43) -- Shirley Young at General Motors (4:07)
- Format
- software, multimedia
- Description
- 1 streaming video file (15 min.) : sd., col., digital.
- Publisher
- Films Media Group 2006
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