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After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative pr...
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Contents
Brands: Democracy or Propaganda? (1:45) -- Ads Give Voice to Brands (4:21) -- Stories Behind the Label (2:24) -- Computers Become User-Friendly (2:55) -- The Century of Brands (2:21) -- Brands: TV and Sports Figures (4:28) -- Importance of Brand I...
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