software, multimedia Big Mac under attack
- Summary
- Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's Da... Read more
- Contents
- McDonald's: Problems in the Marketplace (4:34) -- Ray Kroc and the Golden Arches (4:20) -- McDonald's and Franchisees (4:34) -- McDonald's: Value, Speed, and Cleanliness (5:57) -- McDonald's: New Products and Markets (4:26) -- Fat, Obesity, and Ea... Read more
- Format
- software, multimedia
- Description
- 1 streaming video file (38 min.) : sd., col., digital.
- Publisher
- Films Media Group 2005
| Library | Location | Status |
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| Library | Location | Status |
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Weight control
Nutrition
Metabolism
Marketing Management
Management Moral and ethical aspects
Management Case studies
International business
International business enterprises Management
Ingestion
Human nutrition
Food habits
Energy metabolism
Diet
Business planning
Business ethics
Branding (Marketing)
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