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Marketing the message selling Jesus, or selling Jesus out?

software, multimedia Marketing the message selling Jesus, or selling Jesus out?

Summary
If the goal of Christian evangelism is to draw people to Jesus, then it makes a certain amount of sense to translate eternal Christian beliefs into the vernacular of pop culture. But it's a slippery slope. At what point might the methods to win so... Read more
Contents
Christian Evangelists Target a Modern Audience (3:20) -- Spreading Christianity with Consumer Goods (2:02) -- Spreading Christianity Through Popular Culture (3:56) -- What is a Christian? (1:39) -- Spreading Christianity at the Race Track (4:39) -... Read more
Format
software, multimedia
Description
1 streaming video file (27 min.) : sd., col., digital file.
Publisher
Films Media Group 2007

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