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It is an increasingly common scenario: a developer wants to build a tower in a depressed urban area, and must fill half the building before permits are issued. What's the ace in the hole? A superstar architect who brings media attention to the pro...
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Contents
Philadelphia's Celebrity Architect-Built Skyscraper (3:27) -- Advantages for Skyscraper's Tenants (2:37) -- Interior of Cira Center Skyscraper (1:57) -- Financial Partners for Cira Center's Construction (2:30) -- Value of Celebrity Architects (4:4...
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