software, multimedia The Four P's Marketing Strategies
- Summary
- Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By... Read more
- Contents
-
Marketing in Action: Marketing Mix (3:20) -- Marketing in Action: Fashion Products (3:27) -- Marketing in Action: Hotel Room as Product (2:01) -- Pricing in Action (3:12) -- Pricing Strategies (2:02) -- Product Placement (4:47) -- Product Promotion: Target Marketing (6:08)
- Format
- software, multimedia
- Description
- 1 streaming video file (28 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2010
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