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When Samsung realized older customers were ignoring many of the features on their cell phones, they commissioned inclusive design specialists to find out why. Observing that older adults in focus groups were looking to the box for instructions, th...
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Contents
Redesigning the Mobile Phone Experience: Background (1:44) -- Redesigning the Mobile Phone Experience: Research (3:10) -- Redesigning the Mobile Phone Experience: Research Findings (2:57) -- Redesigning the Mobile Phone Experience: Research Innova...
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