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No bullshit social media : the all-business, no-hype guide to social media marketing

text No bullshit social media : the all-business, no-hype guide to social media marketing

Falls, Jason.

Summary
The perfect book for every decision-maker who's ready to move beyond soft platitudes about social media 'conversations, ' and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Takes a relentlessly pract... Read more
Contents
I. Social media is for hippies, social media marketing is for business : Ignore the hype, believe the facts : Social media and the hype cycle ; The problem with what social media purists preach ; But asking about ROI is asking the wrong question ;... Read more
Format
text
Description
xv, 253 pages : illustrations ; 24 cm
Publisher
Que 2012
MARC Permalink

Available Copies

Library Location Status
Fife Lake Public Library 658.872 FAL in Adult Available

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