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The influential mind : what the brain reveals about our power to change others

text The influential mind : what the brain reveals about our power to change others

Summary
"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions,... Read more
Contents
Prologue: a horse-sized syringe -- (Priors) Does evidence change beliefs? -- (Emotion) How we were persuaded to reach for the moon -- (Incentives) should you scare people into action? -- (Agency) How you obtain power by letting go -- (Curiosity) W... Read more
Format
text
Description
x, 242 pages : illustrations ; 25 cm
Publisher
Henry Holt and Company 2017

Available Copies

Library Location Status
Woodmere (Main Branch) 158.2 SHA in Adult Non-fiction Available

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