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"Beth Comstock, the former Vice Chair and Chief Marketing Officer at GE, and their long-time head of business innovation and change initiatives, tackles the one issue that keeps managers, executives and leaders up at night at every corporation in ...
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Contents
Introduction : Closing the imagination gap -- Section I : Self-permission -- Reinvention -- The outsider inside -- Challenge : grab agency -- Section II : Discovery -- Edison's marines -- A breakthrough of imagination : a new way of marketing -- E...
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