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Public relations

text Public relations

Summary
This friendly guide explains the mechanics of PR and gives you the tools you need to succeed, including how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts... Read more
Format
text
Description
xvi, 364 pages : illustrations ; 24 cm.
Publisher
John Wiley & Sons, Inc. 2025

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