Summary: Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 age group-have boosted product sales through word-of-mouth, amateur videos, fan clubs, and other informal and unpaid means. Featuring commentary from...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
View online at AVOD
Summary: Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: An ideal discussion-launcher for sociology courses, this program examines cultural and psychological aspects of what is now an archetypal suburban experience: shopping at the mall. Visiting "cathedrals of consumerism" throughout North America-from the Southdale, Minnesota, progenitor of the enclosed retail mall to the absurdly spectacular Grand Canal Shoppes and Desert Passage in Las Vegas-the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Beginning with a concise history of the media, this program explores the effects of TV and other information and entertainment sources on personal attitudes and actions as well as on public opinion. The impact of how appearance, language, and behavior are portrayed is considered. Tips on becoming a more critical viewer are included.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
View online at AVOD
Summary: Our economy rests on the bedrock of consumption: people use things that others have made. This program looks at the many social and psychological factors involved in the effort to sell things that people can be induced to buy without necessarily needing them. It covers fashion-a complex industry that reaches beyond the need for clothing to reflect the psychological needs of consumers; explains...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Every outfit sends a message. This video shows how to send the right one at the appropriate time-without breaking the budget. Topics include the functional and social characteristics of clothes; the concepts of style and fashion; planning a wardrobe that accommodates work, school, and leisure; and shopping for value and price. Indispensable! Correlates to all applicable National and State...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: Each day, thousands of unnecessary dollars are transferred from the pockets of novice consumers into the pockets of highly trained, professional car salespeople. This informative program portrays car buying as a three-act play and coaches buyers on how to most effectively act out their role in the drama: researching, negotiating, and closing the purchase. The key to saving thousands of dollars...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: This entertaining program dramatizes, with comic effects, what happens to those of us who don't practice good consumerism. Many times, people can be taken in by shady service and sales persons, as well as products and services that promise results that are just too good to be true. Featuring professional actors, this program gives viewers some basic information to avoid being taken advantage...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Money circulates through a multiplicity of financial markets at a dizzying speed and on a global scale. To make sense of the complicated world of high finance, this lively program profiles some of the people who keep the money moving. Nobel Laureate James Tobin, best-selling author John Murphy, fund managers, scholars, and day traders are captured at MIT Sloan, Yale University, Firebird...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: There's no question about it: the grocery-shopping experience can be overwhelming! This video will guide viewers smoothly through the process of planning balanced meals, making a shopping list, clipping coupons, and setting (and sticking to!) a budget. Helpful tips on stretching a dollar and sidestepping supermarket gimmicks are included, and food safety is emphasized. Essential viewing for...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: Do the rich get a break at tax time-or do they pay more than their share? Who benefits and who suffers when sweatshops are allowed to operate? Are gas prices as outrageous as everyone thinks? This compilation of ABC News stories features 20/20 anchor John Stossel, who uses real-world situations to address provocative macroeconomic questions. In a straightforward style well-known to viewers of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: What harm could come from sitting leisurely at the computer, chatting with online pals? Unfortunately, many young people who spend hours in chat rooms or post sensitive information on the Internet have little or no idea of the risks involved. This program warns students about how vulnerable they are whenever they venture into the cyber realm-even when they think they're among "friends."...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
View online at AVOD
Summary: Walk down the aisle of any supermarket or pharmacy and you are bound to be confronted by shelves full of nutrient supplements, from vitamin A to zinc. But are they worth the staggering prices many people pay for them? What exactly are supplements, and when should they be avoided? This program looks at a wide range of supplements that are currently available and examines their potential impact...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: This video follows Megan and Josh as they venture through a food store with the same shopping list to see who gets the better nutrition value and price for eight common items. After watching Grocery Shopping Challenge, viewers will know some of the tricks supermarkets use to persuade customers to spend more-and how to eat well for less by separating the hype from the deals. Correlates to all...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: Many young people are unfamiliar with the concepts of simple interest and compound interest, and how the different rates could impact their wallet over a number of years. In this program a teen planning to purchase a new bike investigates several financing options: personal loans, interest-free loans, store credit, credit cards, and investing her money in a savings account. Using spreadsheets...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: Whether the setting is a preschool, hospital, or retirement home, it's vital for those who plan meals and menus to understand the dietary requirements of particular age groups. This program explains the nutrients our bodies require for optimum health and how those requirements change throughout our lives. Overviewing the stages of the human life cycle, the video highlights the basic nutritional...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: For young adults just starting out on their own, couples planning for the future, and anyone who needs help in learning to manage their money, one of the most important financial processes they need to understand is the use of credit. This program begins with a brief look at how credit fuels our economy and how advertisers entice consumers to go into debt to supposedly improve their social...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: As students get ready to move away from home, "How will I pay for all this?" may not be at the front of their minds. This video features interviews with young adults who have made the transition and beneficial tips on budgeting, credit cards, debit cards, loans, and more. Help your students get the financial smarts they need so they can "fly solo" with confidence! Correlates to all applicable...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
View online at AVOD
Summary: Bold claims about the curative powers of "superfoods" and other trendy products represent a daunting challenge for today's consumer. How reliable are these assertions? What happens when a no-nonsense medical doctor applies rigorous scientific testing to the health hype on product labels? This program takes viewers on an eye-opening journey led by Dr. Lesley Regan, a veteran physician and...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: In her inimitable straight-talking style, financial advisor and best-selling author, Suze Orman provides powerful, insightful, and often surprising guidelines for actions that can help young men and women at perhaps the most critical financial time of their lives - getting started. Ms. Orman understands the financial realities of today and believes this generation has the grit to deal with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005