Goldstein, Noah J.
Summary: Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series...
Format: text
Publisher / Publication Date: Free Press 2010
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.4 GOLMartin, Steve J.
Summary: Drawing from extensive research in the new science of persuasion, Steve Martin, Noah Goldstein and Robert Cialdini, prove that small changes can make a big difference.
Format: sound recording-nonmusical
Publisher / Publication Date: Tantor Media, Inc. 2014