Summary: Presents a collection of animated advertising films produced between 1950 and 1960 which provide insight into the marketing strategies used during the decade. Included here are a corporate-sponsored cartoon where Martians learn that oil and competition are two things that make America great and an "I like Ike" animated television commercial.

Format: moving image

Publisher / Publication Date: A2ZCDS.COM 2004

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 741.6 History

Immelt, Jeffrey

Summary: The former CEO of General Electric discusses how he led the corporation through the days immediately after 9/11 and the 2008-09 financial crisis and refocus it into a more diverse, globalized, and innovative company.

Format: text

Publisher / Publication Date: Avid Reader Press 2021

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 338.7621 IMM

Gryta, Thomas

Summary: "How could General Electric-perhaps America's most iconic corporation-suffer such a swift and sudden fall from grace?"-- Since its founding in 1892, General Electric has been more than just a corporation: it was job security, a solidly safe investment, and an elite business education for top managers. GE electrified America, from lightbulbs to turbines, and became fully integrated into the...

Format: text

Publisher / Publication Date: Houghton Mifflin Harcourt 2020

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 338.7 GRY

Welch, Jack

Format: text

Publisher / Publication Date: Warner Books 2001

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 621.38 WEL