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Civilisation Prévision Civilization Forecasting Consommateurs Comportement États-Unis Cycles Life cycle, Human Psychological aspects Life cycle, Human Social aspects Lifestyles United States Style de vie États-Unis Étapes de la vie Aspect psychologique Étapes de la vie Aspect socialFilter By Authors
Dychtwald, MaddyFilter By Subjects
Civilisation Prévision Civilization Forecasting Consommateurs Comportement États-Unis Cycles Life cycle, Human Psychological aspects Life cycle, Human Social aspects Lifestyles United States Style de vie États-Unis Étapes de la vie Aspect psychologique Étapes de la vie Aspect socialFilter By Authors
Dychtwald, MaddyDychtwald, Maddy
Summary: Life expectancy has soared to age seventy-seven and promises to rise further, and we are starting to make decisions based less on age and more on lifestyle and life stage. Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy according to the new freedoms and responsibilities of our shifting age demographics, and the...
Format: text
Publisher / Publication Date: Free Press 2003