Shoup, Kate

Summary: Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there...

Format: text

Publisher / Publication Date: John Wiley & Sons 2023

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Summary: Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

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Summary: Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

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Summary: An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

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Summary: It took two years of negotiation for the BBC's Fiona Bruce to get some face time with Microsoft cofounder Bill Gates. In this rare interview, Bruce gains insights into both the man and the icon-genius, business magnate, philanthropist, and one of the wealthiest people on the planet. In addition, Bruce probes what may be the key question facing Microsoft in the post-Gates era: with its hands...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

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Summary: This program presents the history of Internet phenom eBay; discusses the Web site's feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. The program also exposes two vulnerabilities that have come with that success: stock prices that fluctuate with the slightest stumble in company performance, and government's...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

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Summary: Andrew Selby and Ali Farzad couldn't find a place to buy cool iPod gear, so they started their own online business selling it-and profits are rising. Now they see an opportunity to expand into the Internet telephony market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation, and working harder than ever before. In this program, mentor John Boyle...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

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Ihli, Noelle

Summary: "Learn simple ways to dramatically improve your Etsy shop ranking, your five-star reviews, your conversion rate, your shop views and traffic. And most importantly, learn how to stop getting buried by your competitors--and start making sales and real income. You won't find any "secrets" or snake-oil in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn...

Format: text

Publisher / Publication Date: Craft Ranker 2021

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Summary: The Internet and low-cost digital production methods have given marketers powerful new tools. This program explores the results: a new wave of advertising that relies increasingly on consumer-generated content and rejects the ad forms of conventional television. Featuring interviews with Matt Creamer of Advertising Age, Joseph Jaffee of the marketing company Crayon, Kevin Roberts of Saatchi &...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

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Summary: From Internet search, to Android, to cloud computing: how has Google come so far, so fast, and what are the broad implications of Google's success? This program scrutinizes the Google phenomenon as it explores the company's history, corporate culture, business practices, innovations, and altruistic ambitions. Google's controversial experience in China is examined as well, along with its move to...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2010

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Summary: To organize the world's information-that appears to be Google's aim. What does such a goal involve, exactly? What are the implications for academia and creative people? For business, the media, and society at large? This program seeks answers to those questions by going behind the scenes at the Google headquarters in Mountain View, California, as well as the company's London offices. A...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

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Summary: With a softening economy reducing revenues and stiffening competition in the high-tech sector, a time comes when even the most successful business plans must be adjusted. This program filmed at the Haas School of Business at the University of California, Berkeley, brings together Carly Fiorina, chairman and CEO of Hewlett-Packard, and John Chambers, president and CEO of Cisco Systems, to...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

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Summary: At the height of the dotcom mania, Silicon Alley ran with gold, the "new economy" ruled Wall Street, and business as usual was declared dead. A sequel to The Internet Money Machine, this cautionary program tracks the fortunes of TheGlobe.com and Pseudo.com after the bubble burst; bottom-feeder Overstock.com, which profited from the tech wreck; and DigitalCity.com, which sold out to AOL before...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

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Summary: Without adopting new technological developments, a company's profits will lag; with them, they can soar. This program uses two case studies-Ford and Australia Post-as they introduce very different types of technology in their respective organizations. Can these companies hope to maintain sales, market share, and profit if they are not in a position to exploit the latest technological advancements?

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

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Summary: Meet Kyle MacDonald, an unemployed young Canadian with a crazy-wonderful dream: to trade his way up from one red paperclip to a house in just one year using only his blog as his bartering tool. This program-an intriguing example of online entrepreneurship, a case study of an ingenious marketing stunt, and a testament to the transformative power of doing well by doing good-sums up a genuinely...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2008

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Summary: Home to thousands of IT-related companies, Silicon Valley generates approximately

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

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Summary: Almost anything can be sold on eBay, from office supplies to office buildings. But that doesn't mean eBay success comes easily. This program follows three very different entrepreneurs as they struggle to make the massive Internet auction site work for them. From a living room crammed full of nostalgic nicknacks, Simon hopes to earn enough to pay his mortgage-if he can avoid getting kicked off...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2007

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Summary: From Facebook to YouTube, savvy entrepreneurs know that the next big thing could be just a click away. This program focuses on ChickAdvisor, a Web site where women can rate a range of products and services, and its struggle to attract more users and pay staff while hoping for a big-time buyout. Also profiled on the show is millionaire Albert Lai, a Web entrepreneur who created his first...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2009

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Summary: E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

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Summary: In part one of this program, filmed prior to the foundering of the Internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.com's founder Jeffrey Bezos and Drugstore.com's CEO Peter Neupert, who faced stiffening retail and online competition by innovatively adapting their business plans. In part two, correspondent Margaret Warner analyzes the meteoric rise of...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

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Summary: Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD