Summary: It’s one thing to imagine being an entrepreneur and quite another to take the first steps in creating a real business. This video encourages people who have carefully studied the market for a product or service, have written a solid business plan, and have decided to proceed to the next level. Topics include typical ways of obtaining financing (emphasizing conventional banking sources like...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: Building a loyal customer base is vital to the success of any new business - but competing for attention in a world bombarded with advertising may be a young company’s most daunting challenge. Packed with advice from experienced entrepreneurs, this video highlights smart ways to generate recognition for a start-up business and drive traffic to it. Viewers learn the necessity of researching a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
View online at AVOD
Summary: The old saying, “People don’t plan to fail, they fail to plan,” rings especially true when it comes to creating a company. This video helps aspiring business owners plan to succeed, with advice from veteran entrepreneurs on clarifying goals, identifying the strengths and weaknesses of a potential enterprise, and establishing a realistic pathway to prosperity. Challenging the viewer to take a...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011