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Advertising and children United States Child consumers Child consumers United States Child consumers United States History 20th century Comic books, strips, etc Marketing research United States Television advertising Moral and ethical aspects Comic books, strips, etc Toys Marketing Toys Psychological aspects Toys Psychological aspects Comic books, strips, etc United StatesBrown, Box
Summary: "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate...
Format: text
Publisher / Publication Date: First Second, an imprint of Roaring Brook Press, a division of Holtzbrinck Publishing Holdings Limited Partnership 2023
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 688.72 BROLinn, Susan.
Summary: Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to...
Format: text
Publisher / Publication Date: New Press 2004